How To Choose The Right Real Estate Agent

Picture this: you’re standing at the crossroads of a big decision—buying your dream home, making a savvy investment, or preparing to sell a property you’ve poured your heart into. The road ahead is filled with contracts, negotiations, and market fluctuations. In moments like these, having the right real estate agent by your side can make all the difference.

When you know how to choose the right real estate agent, you won’t just survive the complexities of real estate—you’ll thrive, saving time, money, and a whole lot of stress along the way. That’s because a skilled professional knows the ins and outs of the process, helping you navigate the legal maze, outmaneuver competition, and make informed decisions.

In this guide, we’ll explore three main topics: how to select the right agent; the differences between agents, Realtors, and brokers; and the key factors you should consider to ensure you’re working with a top-notch professional.

AGENTS VS. REALTORS VS. BROKERS

Before diving into the process of choosing the right real estate agent, it’s crucial to understand the differences between real estate agents, Realtors, and brokers.

Here are a few hypothetical scenarios to better illustrate when a person might work with each and a clear reason why they’re the best choice for their given situations.

Working with a real estate agent

Situation: Sarah, a first-time homebuyer, is looking to purchase a condo in a bustling city. Sarah finds a real estate agent through an online search who specializes in helping first-time buyers navigate the local market. The agent is licensed and has access to the MLS, helping Sarah find several condos that meet her budget and needs. The agent provides guidance on making competitive offers, ensures all paperwork is in order, and explains the process step-by-step to make Sarah feel comfortable. After several tours and negotiations, the agent helps Sarah successfully close on her first home.

Why a real estate agent: A licensed real estate agent can help Sarah access exclusive property listings, navigate contracts, and negotiate on her behalf, which is crucial for a first-time buyer who may not understand the intricacies of the process.

Working with a Realtor

Situation: John and Maria, a couple looking to sell their family home in a competitive market, want someone with strong ethical standards and broad resources. John and Maria decide to work with a Realtor, a real estate agent who is a member of the National Association of Realtors (NAR) and bound by a strict code of ethics. Their Realtor not only lists their home on the MLS but also brings in professional photographers, stages the home, and uses an expansive network to attract buyers quickly. Thanks to the Realtor’s knowledge of the local market and attention to detail, John and Maria receive multiple offers. The Realtor helps them navigate the bidding war and secure an offer well above the asking price.

Why a Realtor: Realtors adhere to a higher ethical standard and often have extensive resources due to their professional networks, making them ideal for sellers like John and Maria who want to ensure the sale is handled with integrity and expertise.

Working with a broker

Situation: Mike, a real estate investor, wants to purchase several properties for rental income but needs expert advice on complex investment strategies and local laws.

Mike chooses to work with a real estate broker, someone who has more education and experience than a standard agent and can provide advanced insights. The broker not only helps Mike find and acquire investment properties but also offers advice on structuring his deals, understanding local regulations, and managing tenants. The broker’s advanced knowledge in real estate investments and his ability to oversee the entire process from offer to closing makes Mike confident that his investments will be profitable.

Why a broker: A broker’s advanced qualifications and deep market expertise makes them a great choice for clients like Mike who need more complex advice and support, especially for large-scale or specialized real estate transactions.

Understanding these distinctions helps when determining the level of service and expertise you need for your real estate transaction.

BENEFITS OF WORKING WITH A REAL ESTATE AGENT

Real estate agents offer many advantages whether you’re buying or selling a property. Their expertise, access to market data, and negotiation skills can help you secure a favorable deal. Below, we’ll break down the benefits in both scenarios:

When buying

1. Access to listings. One of the most valuable resources a real estate agent offers is access to the Multiple Listing Service (MLS). The MLS is a private database that provides comprehensive information on available homes, including those that may not be listed on public websites. This gives you a wider range of options, some of which may include exclusive or pre-market listings, ensuring you have the best chance to find a property that fits your needs. Agents can filter listings based on your criteria, helping you save time by only showing you homes that meet your requirements.

   
    

2. Local market knowledge. A good agent will not only know the current pricing trends but also the nuances of each neighborhood, from future developments that might affect property values to hidden gems like local parks or top-rated schools. They’ll give you insights into factors you might not have considered, such as the proximity to public transportation, flood zones, or even the area’s long-term growth potential. This knowledge helps you choose a home that not only suits your lifestyle but also holds or increases in value over time.
    
3. Guidance on offers and contracts. When it comes to making an offer, a real estate agent is indispensable. They’ll help you craft a competitive offer by considering recent sales of comparable homes, the property’s condition, and the current market climate. They’ll also walk you through the sometimes overwhelming contract paperwork, ensuring you understand contingencies, financing terms, and any deadlines. This guidance helps protect your interests, minimizing risks and preventing costly mistakes.
    
4. Negotiation skills. In a hot market where multiple buyers may be vying for the same property, negotiation is key. A seasoned agent will skillfully negotiate on your behalf, aiming for the best possible price and terms. Whether it’s negotiating a lower price, requesting repairs after a home inspection, or securing favorable closing terms, your agent’s expertise in negotiation can save you thousands of dollars and help avoid unnecessary delays in the buying process.
    

When selling

1. Real estate marketing. Selling a home requires a multi-faceted marketing strategy, and a good real estate agent will know exactly how to showcase your property in the best light. From hiring professional photographers to capture stunning images to creating virtual tours or hosting open houses, agents use a variety of tools to attract potential buyers. They’ll also list your home on the MLS, reaching thousands of other agents and their clients. A well-marketed home will get more views, leading to more offers and a higher likelihood of selling quickly at the desired price.
    
2. Competitive pricing. Pricing your home too high can cause it to sit on the market for months, while pricing it too low could mean leaving money on the table. A real estate agent’s access to up-to-date market data allows them to set a competitive and realistic price based on comparable homes in your area. They can also advise you on strategic pricing techniques, such as listing your home just below a round number to attract more potential buyers. Their goal is to maximize your profit while ensuring your home sells in a reasonable timeframe.
    
3. Handling offers and negotiations. Once your home is on the market, you’ll likely receive multiple offers, each with its own set of terms, contingencies, and buyer qualifications. A real estate agent will vet each offer carefully, advising you on which are the strongest, both in terms of price and buyer reliability. They’ll also handle the back-and-forth negotiations, ensuring you secure the best possible outcome while minimizing stress and maintaining objectivity during what can be an emotional process.
    
4. Managing legal requirements. Selling a home involves a significant amount of paperwork, from disclosure forms and inspection reports to contracts and closing documents. Each state has its own legal requirements, and failing to meet them can lead to fines or delays in the sale. Your real estate agent will ensure that all necessary documents are in order and filed correctly, protecting you from legal issues that could arise during or after the sale. This includes helping you understand and meet any required disclosures, navigating contingencies, and coordinating with the title company or attorney to ensure a smooth closing.
    

WHAT TO LOOK FOR IN A REAL ESTATE AGENT

Not all real estate agents are created equal. Finding the right one requires looking beyond credentials to personal qualities and track records. Here are some agent red flags and green flags to look out for.

1. Red flag: Poor communication

   If an agent is difficult to reach or takes days to respond to calls or emails, they may not be available when critical moments arise, like during negotiations or deadlines. Poor communication often leads to missed opportunities and added stress.

   Green flag: Responsive communication

   A responsive agent promptly returns calls, emails, and texts, keeping you informed every step of the way. They are proactive about updating you on any developments, ensuring you’re never left wondering what’s happening. Their attention to detail shows they’re engaged and organized, helping to keep the process smooth and stress-free.
    

2. Red flag: High pressure tactics

   Agents who push you to make decisions quickly or pressure you into accepting the first offer might be more concerned about closing deals for their commission than ensuring the outcome is right for you. Rushed decisions can lead to regret or missed opportunities.

   Green flag: Patient and supportive guidance

   A patient agent understands the significance of your decision and provides the space to explore all options at your own pace. They offer advice and support without making you feel rushed, ensuring you have the confidence to move forward only when you’re ready, which leads to better outcomes and more peace of mind.
    

3. Red flag: Lack of credentials or license
   If an agent hesitates to provide their license or professional credentials, it’s a major red flag. Working with someone unqualified exposes you to potential legal risks and leaves you vulnerable to mistakes during critical stages of the process.

   Green flag: Proper licensing and credentials
   A qualified agent willingly provides proof of their license and professional certifications. These credentials demonstrate they’ve met industry standards and adhere to ethical practices. Verifying their licensing ensures you’re working with a legitimate professional who is

   
    

4. Red flag: Unprofessionalism

   An agent who arrives late to appointments, forgets details, or is disorganized can turn a smooth transaction into a chaotic process. Unprofessional behavior signals that the agent may lack the focus or the care necessary to handle your transaction effectively.

   Green flag: Professionalism

   Conversely, a professional agent is punctual, organized, and detail-oriented. They arrive prepared, meet deadlines, and maintain clear records of every interaction. Their efficiency and attention to detail help ensure your transaction stays on track, reducing the likelihood of delays or mistakes.
    

5. Red flag: Limited or no reviews

   If an agent has no online reviews or a lack of testimonials, it could indicate inexperience, poor performance, or even negative client experiences that have been kept out of view. Without reviews, you’re left guessing about their reputation.

   Green flag: Positive reviews and testimonials

   An agent with a wealth of positive reviews and testimonials from past clients demonstrates a history of successful transactions and satisfied customers. Consistent feedback about their professionalism, communication, and results reassures you that they’ve handled challenges before and can do the same for you.
    

HOW TO FIND A REAL ESTATE AGENT

Now that you know what to look for (and what to avoid) in an agent, how do you go about finding the right one? Here are a few tried-and-true methods for choosing the right real estate agent.

• Compare agents online. Several websites allow you to compare agents based on sales volume, experience, and reviews. Websites like Zillow, Realtor.com, and Google offer client reviews that can help you shortlist top agents in your area.
   
• Ask for referrals. Word-of-mouth referrals are often the most reliable way to find a great agent. Ask family, friends, or colleagues who’ve recently bought or sold a home for their recommendations. Personal referrals give you a first-hand account of what it’s like to work with that agent.
   
• Interview potential agents. Interviewing potential agents is a crucial step. Prepare a list of questions to gauge their knowledge, experience, and communication style.
  • How many transactions have you completed in this neighborhood?
  • What’s your approach to pricing homes competitively?
  • How will you market my property (if selling)?
  • What can you tell me about the current state of the local market?
     
• Check for proper licensing. As discussed earlier, real estate agents must be licensed in the state they operate in. Be sure to verify the agent’s license through your state’s real estate regulatory agency. This ensures they are legally qualified to represent you.
   
• Gauge responsiveness. During the initial stages, note how quickly potential agents respond to your inquiries. Remember, you want quick, thorough responses that indicate how they’ll communicate once they represent you.
   

Knowing how to choose the right real estate agent is a critical decision that can impact your home buying or selling experience. It’s important to choose someone who not only understands the market but is also an effective communicator and strong negotiator. By considering factors like expertise, experience, and local market knowledge, you can make an informed choice.

LAURA HARBISON IS THE RIGHT CHOICE

When you’re ready to make your next real estate move, having an experienced and professional agent like me, Laura Harbison, can save you time, money, and stress. Don’t hesitate to reach out to a qualified agent to discuss your needs and goals. My team and I are ready to help you reach your real estate goals in Southern Nevada.

Contact Laura Harbison Real Estate at 702.777.1234 or send her team a message here. Choosing the right real estate agent is easy when you know you’re in good hands.